Best Practices for Webinars – Assemble a Cross-Functional Team
Lead-generation Webinars, while typically managed as a marketing project, require input from multiple departments in an organization. In smaller organizations, that may be just one person wearing many...
View ArticleWebinar Planning: the role of the Sales department
Webinars present an opportunity to begin a dialogue between sales staff and the incoming leads before the event ever takes place. Thus, sales must define for the team how to route leads to the...
View ArticleWebinar Planning: create a project plan
It’s important when planning a webinar to establish realistic timetables and promote your live event five to 20 days in advance. The shorter the promotion time, the less flexibility you have in...
View Article5 Tips You’ll Want To Keep In Mind When Creating A PowerPoint for Webinars
Use more images and less text. You know how they say “a picture is worth a thousand words” …well that applies to PowerPoint as well. If you’re trying to trigger an emotion in your audience, a visual...
View ArticleMethods for Collecting Attendance Fees When You Want to Charge for Your Webinar
Obviously payment processing isn’t necessary if your webinar is free to attend. However, if you are charging your audience to attend your presentation, you’re going to need a way to collect their...
View ArticleHow Much Should I Charge for My Webinar?
The answer to that depends on a number of factors, which essentially all tie back to “what is it worth to your audience”? Before they sign up for the webinar your prospective audience is asking...
View ArticleTips to Keep Your Audience Engaged and Your Webinar on Track
First – review the promotional material to see what was promised and get to it as quickly as possible in the presentation. No matter how interesting your other information might be, it must take a...
View ArticleHow to Begin a Webinar: On Time and On Topic!
One of the worst mistakes to be made when presenting a webinar is to show a lack of respect for the listeners. Yet many speakers don’t realize this is exactly what they are doing when they start a...
View ArticleTips to Attract Audience for Webinars
A successful webinar means getting people to attend. Most of you will have an existing email list that you can market to and, make no mistake, that has to be your main method for attracting...
View ArticleWebinar Invitation Best Practices
I wanted to share with you a couple of suggestions on how to make your webinar invitation more compelling and provide a desire for a prospect to actually take action and register for the event. The...
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